CREATING SUSTAINABLE BRAND IMPACTEstablishing a sustainable brand impact not only helps create strong associations about the brand but also enables marketers to maintain sustainable growth for the future. A brand’s sustainability is its capacity to sustain and grow today without undermining its future development potential. It is more of a strate
BUILDING LONG-TERM SUSTAINABLE BRAND VALUEBuilding a sustainable brand impact not only builds favourable impressions about the brand but also enables marketers to maintain sustainable growth for the future. A brand’s sustainability is its capacity to thrive and expand today without jeopardizing its future development potential. It is more of a ho
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